MSc in Marketing & Creativity

A highly practical, dual-campus programme with creativity at its very core
ESCP Business School
HIGHLIGHTS

  • 9 months of on-campus, full-time studies (London & Paris) plus 9 months of professional development, starting each January
  • Taught in fully English with optional French language classes
  • Accredited by the French Ministry as Grade de Master Visa Bac+5 (120 ECTS)
  • ‘Not By The Book’ teaching methodology that focuses on case- and project-based learning, using most up-to-date thinking and practices in marketing

HANDS-ON APPROACH WITH REAL-LIFE PROJECTS

  • Creative seminars, including real-life case projects with different companies
  • Managing for Social Impact Project (all terms)
  • Company Consultancy Project (6-8 weeks)
  • A minimum 4-month-long professional placement (Internship / Direct Employment)

PROGRAMME OBJECTIVES AND BENEFITS

  • Study creativity in business, management and performance, and develop your own cognitive flexibility, fluency of ideas & agility
  • Learn how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems
  • Get exposed to top employers and build your professional network via multiple practical assignments, seminars and projects throughout the terms
  • Benefit from the diverse environment, co-creating your learning experience with over 25 different nationalities in class
  • Get ahead of the curve in this fast-changing field by learning about the most up-to-date thinking and practices in marketing

STUDENT PROFILE

Based on January 2021 intake:

  • 72 participants
  • 32 unique nationalities in class
  • Average age: 25 (ranging 22-34)
  • Average work experience: 3 years (ranging 1.5-9)
Academic Background:
  • Business & Management: 29%
  • Economics & Political Sciences: 21%
  • Marketing & Communications: 19%
  • Art & Design: 10%
  • Hospitality: 6%
  • Other: 15%

  • Giridhar Venkatraman
    Chief of Staff at Publicis Groupe,
    France
    Indian
    “ Inclusive marketing is here to stay, and MSc in Marketing & Creativity was my first big step in embracing this outlook. The experience of working with people from different backgrounds to creatively solve critical, real-life business challenges helped not only with honing my skills, but also a sense of empathy like nothing before it.
  • Davide Surdi
    Brand Manager Respiratory atBoehringer Ingelheim,
    UK; ex-Pfizer
    Italian
    “ The MSc in Marketing & Creativity experience has impacted my life both professionally and personally. The Master has equipped me with a more strategic mindset and with the right combination of soft and hard skills to drive my future career forward. I would like to also specifically mention the career services who have been fundamental in my job hunting process.
  • Julia Blumenthal
    Strategic Account Manager at Amazon (B2B), UK
    French
    “ The MSc in Marketing & Creativity has been the core element in shaping my London experiences for almost 5 years now. From the people I was privileged to learn with, from such diverse and rich backgrounds, to those creative thinking classes and the consultancy project at Media Figaro. Those few months flew and helped with no doubt shape the discussions and impact I can have in my professional career now!
  • Koen de Rooji
    Associate Director at Kantar Consulting,
    Netherlands
    Dutch
    “ Looking back now, the first thing that comes to mind is the strong bond we developed as a class. Around 30 different nationalities and cultures, thrown together on a mission. Working hard, playing harder, putting our collective creativity into everything we did and amazing ourselves when looking at each other’s work. 

Admission

REQUIREMENTS

Bachelor degree and/or Masters in any discipline:
  • Candidates with less than 240 ECTS* or equivalent (less than 4 years of full-time study at a higher education level) will be required to attend an additional online semester from October to December
  • A minimum of 18 months of work experience (including internships), preferably in a customer-related activity such as sales, marketing, retail, service or creative industries
  • English fluency (level C1)


APPLICATION PROCESS

ONLINE APPLICATION
Rolling application deadlines March to November, please contact the Admissions Manager for dates.

PROFILE ASSESSMENT

Academic & professional experience eligibility check
TOEFL or IELTS scores
Motivation evaluation

PERSONAL INTERVIEW
PERSONAL INTERVIEW IF ELIGIBLE
ADMISSION RESULTS
THE SCHOOL WILL SEND YOU THE ADMISSION RESULTS WITHIN 3 WEEKS OF THE ORAL INTERVIEW

FEES & FUNDING

  • January 2022 tuition fees: £21,850
  • Application fee: €130
  • Candidates entering the programme with less than 240 ECTS will also be required to attend an additional online semester with a supplement fee of £2,650
  • The MSc in Marketing & Creativity offers students partial scholarships worth up to £5,000, on the basis of both merit and financial need

Please fill in this contact form to receive further information.

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MSc in Marketing and Creativity



Why study at ESCP Business School

ESCP Europe
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Established in 1819, ESCP Business School is the world's first business school. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.


Accredited
MSc in Marketing and Creativity
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