MSc in Marketing & Creativity

A highly practical, dual-campus programme with creativity at its very core
ESCP Business School
HIGHLIGHTS

  • 9 months of on-campus, full-time studies (London & Paris) plus 9 months of professional development, starting each January
  • Taught in fully English with optional French language classes
  • Accredited by the French Conférence des Grandes Écoles, as a Master of Sciences (MSc), holding 90 ECTS
  • ‘Not By The Book’ teaching methodology that focuses on case- and project-based learning, using most up-to-date thinking and practices in marketing

HANDS-ON APPROACH WITH REAL-LIFE PROJECTS

  • Creative seminars, including real-life case projects with different companies
  • Managing for Social Impact Project (all terms)
  • Company Consultancy Project (6-8 weeks)
  • A minimum 4-month-long professional placement (Internship / Direct Employment)

PROGRAMME OBJECTIVES AND BENEFITS

  • Study creativity in business, management and performance, and develop your own cognitive flexibility, fluency of ideas & agility
  • Learn how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems
  • Get exposed to top employers and build your professional network via multiple practical assignments, seminars and projects throughout the terms
  • Benefit from the diverse environment, co-creating your learning experience with over 25 different nationalities in class
  • Get ahead of the curve in this fast-changing field by learning about the most up-to-date thinking and practices in marketing

STUDENT PROFILE

Based on January 2021 intake:

  • 72 participants
  • 32 unique nationalities in class
  • Average age: 25 (ranging 22-34)
  • Average work experience: 3 years (ranging 1.5-9)
Academic Background:
  • Business & Management: 29%
  • Economics & Political Sciences: 21%
  • Marketing & Communications: 19%
  • Art & Design: 10%
  • Hospitality: 6%
  • Other: 15%

  • Ana C. Da Silva
    Teads.tv
    Client Insight Analyst

    Portugal - United-Kingdom
    “ The MMK changed my thinking process and work structure; it saved me from following the norm and traditions without asking 'Why'.  That was definitely a factor that led me to choose a start up company in the first place. This would have never happened if I hadn't applied for the MMK. Most probably I would be working in a big corporation because, conventionally, that's a big achievement for a CV.
  • James Henry
    Google, Agency Account Strategist

    United-Kingdom - Ireland
    “ The most appealing aspect of this course for me was that creativity was taught as something that can be harnessed and honed, no matter whether or not you believe yourself to be very creative. Creativity becomes part of your daily thinking process during this master, and you quickly learn to look at creatively at every scenario. That was a fascinating process! 
  • Carolin Scharny
    Cathay Pacific Airways
    Marketing Communications Officer
    Germany
    “ I highly recommend the programme to anyone who wants a Master in Marketing with a different approach; where students and professors are highly motivated and strive towards the same goal of unveiling the value of creativity, go beyond what is asked and inspire others around them.
  • Stephanie Böschen
    FOX International Channels Germany Trade Marketing Manager
    Germany
    “ Besides the Master in Marketing and Creativity at ESCP Business School, I applied to different Media Management master programmes in the UK and Germany. Although I had the choice, I accepted the place at ESCP Business School in the end because I hoped that a Master in Marketing and Creativity would give me a new perspective and a broader academic horizon in addition to my media background. 

Admission

REQUIREMENTS

  • Bachelor degree or Masters in any discipline (preferably 240 ECTS)
  • A minimum of 18 months of work experience (including internships), preferably in a customer-related activity such as sales, marketing, retail, service or creative industries
  • English fluency (level C1)


APPLICATION PROCESS

ONLINE APPLICATION
Rolling application deadlines March to November, please contact the Admissions Manager for dates.

PROFILE ASSESSMENT

Academic & professional experience eligibility check
TOEFL or IELTS scores
Motivation evaluation

PERSONAL INTERVIEW
PERSONAL INTERVIEW IF ELIGIBLE
ADMISSION RESULTS
THE SCHOOL WILL SEND YOU THE ADMISSION RESULTS WITHIN 3 WEEKS OF THE ORAL INTERVIEW

FEES & FUNDING

  • January 2022 tuition fees: £21,850.
  • Application fee: €130.

  • The MSc in Marketing & Creativity offers students partial scholarships worth up to £5,000, on the basis of both merit and financial need.

Please fill in this contact form to receive further information.

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MSc in Marketing and Creativity



Why study at ESCP Business School

ESCP Europe
[ IT ALL STARTS HERE

Established in 1819, ESCP Business School is the world's first business school. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.


Accredited
MSc in Marketing and Creativity
    • The World’s 1st Business School (est. 1819)
    • 6 urban campuses
    • Multi-accredited: AACSB, EQUIS, EFMD MBA, EFMD EMBA,5 European Higher Ed standards
    • A full portfolio: Bachelor, Masters, MBAs, PhDs and Executive Education
    • Over 160 research-active professors representing over 33 nationalities
    • Over 140 academic alliances in Europe and the World in 47 countries
    • 7,100 students in degree programmes representing 120 nationalities
    • Professional-level participants
    • 65,000 active alumni in over 150 countries in the world
    • Ranked #2 Business School in the UK (FT, 2020)
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    6 ESCP Business School urban Campuses

    We are the only Business School to offer students the opportunity to study at 6 campuses in Europe

    ESCP 6 Campus
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